Actress I Model I Singer
Diane Gendron
I am among the first wave of 76 million baby boomers in North America to reach our 70s. Over the next decade, this “class” of 70-somethings will swell by 50 percent, making us the fastest-growing segment of the population. Women my age want information and products that will turbo-charge the quality of our lives, keeping us fabulous, fit, flexible, and fun-loving – both mentally and physically – forever. This group will make growing older the ‘in’ thing.
My real career
So, this website is for all the fun stuff I’ve been doing for my whole life, but I did have a real career too. I was in the communication department at the Urban Transit Authority and then BC Transit for 17 years, starting in 1979. I was the manager of the communications department for the last few years I was there, working with a terrific team. I was lucky to be at Transit during a most exciting time – when SkyTrain was just an idea and the map for the route was drawn on a napkin, through the construction phase and then when SkyTrain opened to the public for Expo 86. I was with Transit until the provincial government changed in the mid 90s.
I did some contract work with The Trial Lawyers Association on the no-fault campaigns and then I was the director of communications at the Architectural Institute of BC until I retired in 2000. I can remember saying, when I was working at transit, that even if I won the lottery I would continue working at my job because it was interesting and different and I had made some very good friends there. And working with the architects was a great experience too because they are bright, full of dreams and ideas and no problem seems insurmountable to them.
On the communication team introducing the very first SkyTrain.
1985
The subject of an article in the SFU Alumni magazine
1989